When it comes to any sort of device, the marketing efforts play a pivotal role, and Samsung decided to do something about its own tactics when it comes to application processors, hence the latest press release on its part.

Samsung is a well known maker of many sorts of semiconductors, application processors being just one type of such chips. Apparently, the rate at which they sell could do better, especially now that so many tablets and smartphones are cropping up.

As such, the company decided to provide a new brand name for its entire collection of application processing units. The brand name in question is Exynos and is associated with the company's “smart and green” strategy.

To be more specific, Samsung is always doing its best to ensure that its products meet both the performance and the power efficiency requirements of mobile electronics.